This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.lakepowellhouseboating.com (the “Site”) or make a purchase through it.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the web pages or individual products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Log Files: Log files track the activity on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This automatically collected information is referred to as “Order Information.”
When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Generally, we use the Order Information we collect to process any orders placed through the Site (including to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen for potential fraud or risks; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information (particularly your IP address) we collect to screen for potential fraud or risks and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to evaluate the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties who help us use it as described above. For example, we use Google Analytics to better understand how our customers use the Site – to learn more about how Google uses your Personal Information, please visit: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing messages we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising here:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
- BING – https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: https://optout.aboutads.info/?c=3&lang=en.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact details provided below.
Additionally, if you are a European resident, please note that we process your information to fulfill contracts we might have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests, as described above. Also, note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information in our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 16.
CHANGES
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
To learn more about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@lakepowellhouseboating.com, or by mail at: 1215 Kelly Street, Charlotte, North Carolina, USA, 28206